Orbit has set up a viral (no pun intended, ok, maybe a little) website and twitter to promote the new book from Mira Grant (or Seanan McGuire if you prefer), due October 29th. I don't see any way to embed the video, so head over to symbogen.net to check out the first trailer and sign up on the mailing list for the book.
From the trailer blurb:
Minor side effects have been reported in a small percentage of recipients of the D. symbogenesis tapeworm including: fatigue, feelings of displacement, anxiety and aggression, and in extreme cases a loss of consciousness and death.
If this sounds like you or someone you know, please call us at the first sign of symptoms. Our operators are standing by 24/7 to make sure that you receive the very best care. We want to assure you that the Intestinal Bodyguard™ is completely safe; however, should your tapeworm not agree with you, we offer a guaranteed full removal of the parasite.So why are you waiting? Ask your doctors if this procedure is right for you.
A decade in the future, humanity thrives in the absence of sickness and disease.
We owe our good health to a humble parasite - a genetically engineered tapeworm developed by the pioneering SymboGen Corporation. When implanted, the tapeworm protects us from illness, boosts our immune system - even secretes designer drugs. It's been successful beyond the scientists' wildest dreams. Now, years on, almost every human being has a SymboGen tapeworm living within them.
But these parasites are getting restless. They want their own lives...